Summary

We understand the importance of PPC and paid media advertising in driving targeted traffic to an organisations website and generating leads & conversions. All campaigns are aimed at maximising ROI and achieving the overall digital marketing goals.

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Our PPC and paid media strategy services include:

• Paid Search Advertising: We create and manage paid search campaigns on Google and other search engines to drive targeted traffic to a specific landing page or website. Our team conducts thorough keyword research to ensure that campaigns are targeted to the right audience.

• Display Advertising: Display advertising campaigns are implemented across various online platforms to reach target audiences and increase brand awareness. We will create visually appealing and compelling display ads that are optimised for different ad sizes and formats to ensure the best results.

• Social Media Advertising: Utilising various platforms such as Instagram, Facebook and TikTok, Crafted will manage campaigns which increase reach and generate leads.  Through thorough audience research, our team ensure adverts are optimised and aimed towards the correct audiences.

• Re-marketing and Re-targeting: Reaching users who have already visited a specific website or interacted with social media, we create custom audiences and ad creatives to re-engage these users and bring them back and secure their custom.

• Analytics and Reporting: We provide detailed analytics and reporting on the performance of your PPC and paid media campaigns throughout with analysis of campaigns to identify areas of improvement and optimise them to ensure maximum ROI.

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